The first “electronic mail” was sent in 1971 by Ray Tomlinson (MIT student). And, the first email marketing campaign was sent in 1978 promoting a computer company that resulted in $13 million in ...
The Beginner’s Guide to Email Marketing
How to create an email signature that works for your business
You look carefully at each and every piece of your email marketing messages to make sure they grab the eye. You want your readers to find every opportunity to take you up on offers, click links, and ...
Email Marketing Tips: 5 Ideas For Increasing Conversion
To be successful in today’s digital landscape, email marketing is an absolute must. It’s been proven to generate leads, strengthen customer bases and build long-term brand loyalty. In fact, people ...
Effective Newsletters: 5 Tips for Creating Great Business Emails
Newsletters are an integral part of email marketing, leading to increased sales and expansion of brand awareness, yet far too many companies underestimate the power of an effective newsletter ...