THRIVE SERVICES USED
Project Overview
A DNA testing center contacted Thrive Internet Marketing Agency to run split tests for its homepage messaging and buttons and determine which versions would drive higher conversion rates.
The A/B test results revealed that optimizing the above homepage elements produced higher conversion rates than the original.
The Execution
Here’s a closer look at the A/B testing process and results for each on-page element:
Homepage Messaging
The Results:
Variant 2 increased clicks to the button that leads to the scheduling page. It also produced a higher conversion rate of 21.24%, with an 85% level of confidence.
Homepage Buttons
The Results:
The variant increased clicks to the button that leads to the scheduling page. It produced a higher conversion rate of 18.58% versus the 16.57% for the original version, with an 85% level of confidence.
