It seems that the latest buzzphrase is “digital marketing.” Every online business is in a frenzy to beat the competition. And every other blog has some advice about how to step out in the crowd.
But as a digital marketer, what can you do that makes you better at your job?
More importantly, are you looking for ways to revamp your skills in digital marketing?
If you are thinking along these lines, then this blog is for you. Stick around to learn the tips and tricks of the trade.
Here, you’ll learn how to make yourself three times better than any other digital marketer. And believe me, there is neck-breaking competition out there.
What Does Digital Marketing Entail?
Digital marketing is exactly what it sounds like. It refers to marketing in the digital space. The process involves building awareness and promoting a brand or product on various digital channels.
As a digital marketer, you must have a comprehensive knowledge of the major components of digital marketing. They are:
• Website marketing
• Search engine marketing (SEM) — This encompasses search engine optimization (SEO) and pay-per-click (PPC) advertising
• Mobile marketing through app store optimization (ASO) on Google Play and Apple Store
• Email marketing
• Online banner advertising
• Content marketing
• Video marketing
• Social media marketing
What Are Some of the Basics You Should Consider?
Being digitally literate is a plus. Digital literacy is the ability to use information and communication technologies. But more than that, it allows individuals to find, evaluate, create and communicate information as well as select the appropriate online digital channels.
But more than this, you need to remain up to date with current digital marketing trends. So it’s better if you invest in regular training. This will help you acquire a varied, in-demand skillset and stand out as a competent marketer. You must be able to translate research findings into meaningful strategies. And above all, possess creative design skills to develop exceptional content that is relevant to the target audience.
Let’s Take It From The Top
In this technological era, you just can’t run a business on a whim. In order to succeed, you need a well-planned digital marketing strategy. Without the right tactics, you won’t understand what works and what doesn’t.
Surprisingly, a recent report from the OECD found that more than 40% of those utilizing the software at work do not have the skills required to use digital technologies effectively.
So if you do not have the right skill set, you are not alone. But that doesn’t mean that it’s OK to let things slide. This is your chance to jump ahead of everyone else.
Having in-depth knowledge about digital marketing is imperative for success. Therefore, jumpstart your career by getting the necessary formal education. Only then will you be able to work with the confidence and expertise that this job demands.
How Can You Benefit From Digital Marketing Education?
Recall the lessons learned in Marketing 101?: Attract customers to a brand and maintain a productive dialogue with them.
Digital marketing focuses on effective online marketing and communication. But more than that, it helps businesses develop effective marketing strategies, generate leads and sales, implements the latest technology to enhance productivity and optimizes current marketing practices.
It also allows businesses to track, analyze and manage data relevant to the target audience. Moreover, it enables information obtained in different formats to be processed and utilized productively.
As the technological era progresses, your education in this field will prove to be one of the most valuable tools that a brand has. Learning how to be a competent digital marketer boosts not only your versatility but also improves the efficiency and productivity of the business.
You can apply your skills in many of the following areas:
• Promote the business through online ads, especially on social media platforms such as YouTube, Instagram, Twitter, Facebook, LinkedIn, Pinterest, etc.
• Select and implement software to share, update and edit marketing plans.
• Utilize email marketing to its fullest potential through segmentation.
• Tap into the power of video marketing.
• Create, monitor and manage various content, such as blogs that are relevant to the industry, target audience and business.
• Research and analyze what is generating the most leads and what is hampering your efforts.
• Search, share, save and sort data.
• Streamline and automate work processes.
• Organize various aspects of marketing. Track and tweak strategies.
• Connect with customers 24/7 on platforms they are interacting with.
• Collect information from customer feedback.
• Improve customer experience, communication, brand image, and brand loyalty.
Above all, you will have the vision and ability to carry the business forward. But these are just a few influential ways you can make a positive impact.
Implementing Digital Marketing Into Your Business Strategy
Once you’re armed with the right knowledge, you can apply the following three aspects of digital marketing to strengthen your approach:
Begin with adequate research. In order to reach the global marketplace, you have to know where your customers are and how to reach them.
More importantly, you need to understand if there is a demand for the product that you are planning to market. Depending upon the niche of a particular industry, the criteria behind research must be adapted to that specific product.
So the right research can catapult a business ahead of the curve. Brands can achieve a considerable boost by doing extensive market research first.
As a marketer, you need to obtain vital information about current trends, consumer demands, customer demographics, the market, etc., all of which will help the business operate more efficiently.
The importance of market research has grown significantly over the years. Here are some of the most critical aspects that you need to consider:
Identify The Parameters of the Target Audience
The crucial element of digital marketing is the ability to reach a broader audience. But you can’t waste time and resources targeting everyone. Information about the target audience is beneficial, such as demographic info (gender, age, education, etc.), preferences, expectations, needs, wants, purchase history and much more. Research helps identify which people are most likely to be influenced by your marketing campaign.
Know-How, When and Where to Interact
You need to know where your customers are. Select the channels where they are the most active. This allows you to understand how people are interacting with a brand, whether it’s through search, emails, social media, website or mobile apps.
For instance, Statista states that social network penetration is increasing worldwide, and as of January 2019, it stood at 45%. This significantly enforces that social media cannot be ignored.
You need to carry out qualitative and quantitative research. However, you should know how to use analytical tools.
They often breakdown the data further, providing insight about how many times people interact, detailed information about the audience, the times when they are more likely to see content, which type of content is more effective, etc. This helps streamline marketing and advertising efforts.
Are There Any Influencers in the Industry?
Social pressures often influence people. You can research to identify those individuals who sway others to the brand.
Generally, celebrities, bloggers and social media stars help promote a product or brand by encouraging their followers to try it.
Study The Competition
Just like information about your customers is vital, so too is the data about other businesses in the industry. You need to gather the findings and analyze their approach to digital marketing. That way, you’ll know how others stand in the market and, more importantly, your stance as well.
Research analysis is a great way to highlight which policies are on target as well as those that aren’t working. Incidentally, you get to learn from any mistakes the competition is making.
The most significant benefit of studying competitors is picking up on their marketing gaps and taking advantage of them. Now you have the opportunity to devise a better strategy than theirs.
Next, it’s time to create a strategy. You can’t get anywhere without a plan. Though you’ve all heard it before, I’m still going to repeat it. It’s essential to write down the objectives as well as the plan of action. So, figure out which tools to use, how to use them and what results can be realistically achieved.
A written campaign aligns all members of the team with a common goal and helps keep them focused. Moreover, it makes communication within and between various departments of the business easier.
Let’s elaborate on what your digital marketing strategy should include:
- Complete A Comprehensive Analysis
It may be beneficial to do a SWOT (strengths, weaknesses, opportunities, and threats) analysis to assess a company’s current strategy before deciding on a new one. It not only allows the business to make the most of what resources they already have, but it also points out what is lacking in your current campaign.
- Establish Clear Goals
Clearly and realistically identify your goals so that everyone hops on board. A SMART (specific, measurable, attainable, relevant and timely) framework helps propel everyone in the right direction.
- Outline Your Tactics
Different tactics need to be implemented for different objectives, whether that’s increasing attraction, retention, profitability, brand loyalty, etc. Strategies include email marketing, social media campaigns, web optimization, SEO, PPC, CRM, etc.
Consider applying various practices on multiple platforms to amplify the results. Moreover, the plan should include long-term goals.
Tactics should encompass the following aspects:
• Define the buyer persona.
• Aim to meet consumer expectations.
• Know what’s making customers choose this brand over the competition.
• What’s the strategy for creating, distributing and managing content? Highlight appropriate keywords to boost SEO strategies.
• Plan a timetable to release content regularly.
And last but not least, know how to execute your plans effectively. Each product is unique, so knowing how to implement your strategy in order to produce the right results requires a combination of skills, experience and confidence.
Smart Insights points out that 46% of brands don’t have a defined digital marketing strategy. Surprisingly, 16% have a strategy but haven’t integrated it into their marketing activity. So, even if you are able to present a plan to help a business grow, you won’t get too far if you don’t know how to implement it.
Here are some helpful tips on implementing your plans:
• Use the right tools to enhance your efforts.
• Automate the workload.
• Personalize your approach. Insta-page says that 81% of consumers want brands to know and understand their preferences, especially when to and not approach them.
• You have all the information about your customers. Segment your target audience to make your campaigns more forceful.
• Create a content calendar to organize the various content you want to publish, whether that is introducing fresh new ideas or repurposing old content.
• Place lead generation widgets or lead magnets on the sides of posts.
• Apply benchmarking techniques, such as identifying factors that are affecting profit and areas that need to change. This can significantly enhance the overall corporate strategy.
• Collaborate with influencers to build relationships with customers, increase visibility and boost brand recognition.
• Don’t forget to implement the power of Calls-To-Action (CTAs).
Analyze The Results
Digital marketing doesn’t stop once you’ve completed all the research, designed a plan of action and implemented your strategy.
Now you’ve reached the most crucial step: analyzing the results. Using the right KPIs, you need to measure the effectiveness of your digital marketing campaign. Moreover, you have the chance to optimize its performance and outcomes by learning from previous mistakes. You may need to revisit your plan and try something new.
In the digital world, there is a fine line between success and failure. And since eCommerce is evolving at a fast pace, you need to be constantly aware of your opportunities as well as your shortcomings.
Rest assured that digital marketing is on the rise. It’s not going away any time soon. Companies that have implemented effective digital marketing strategies have already witnessed a substantial increase in revenue and growth.
Needless to say, if you can pull these three aspects together, you can tap into their potential to give your career the boost it needs. With the help of a robust digital marketing strategy, you can build and strengthen a brand’s online presence. You will be able to target your audience wherever may be appropriate. Moreover, you’ll know how to communicate a brand’s unique value proposition through effective channels.