Facebook’s Open Graph Meta Tags have been quite helpful for small and medium sized businesses that are looking for a way to better index themselves in Facebook search engines as well as with human site visitors.
The Benefits Of Facebook’s Open Graph Meta Tags
Why go through the trouble of learning this Facebook feature? There are many reasons.
1. Meta tags can create a great deal of synchronization between the Facebook page and other sites.
With the open graph technology, webmasters can actually turn the entire Facebook page into a single object graph that can be placed on other websites easily. All of the information from a Facebook page is carried over to the graph when the page is liked or shared.
The way that the information is shared is based on the meta tags that are placed on the graph.
2. Meta tags can be used to share certain information and hold back other information in order to drive traffic to other websites.
The first thing that Facebook open graph meta tags can do is to organize the information on your Facebook page. Depending on which information you want to put forward on outside pages, you will place a certain type of tag on it. You can also hold back other information in order to pique the interest in your audience, causing them to move to another webpage in your sales process.
You can share any part of your Facebook page including text, images and video. With images, you can even set the size of the pictures that you want to see on outside webpages. It is usually best to choose a square image according to many Facebook marketing experts as well as the fact articles from the website itself.
3. Application specific settings.
Depending on the applications that you have on your website, you can dictate different actions from your Facebook tags. The actions that you can create are always being expanded, so there is no such thing as a comprehensive list. You can visit this page if you want to see the most updated list from Facebook itself.
4. The Lint tool.
You can also validate the information that you send using Facebook tags using the Lint tool. This allows you to further control the type of people who see the information that you want to put forward, further targeting your audience and directing your money into a specific place.
5. Groups and locations.
You can also localize your casebook content biogeography or by activities and interests of your target market. Using certain Facebook tags, you can send certain information to certain groups and locations that will be most relevant to those people. This is also a way to further index your content so that it can be more easily found by visitors to all of your websites that have a Facebook application on it.
Want To Get Started With Facebook Open Graph Meta Tags?
We realize that these tools can be rather difficult to understand. However, you are not alone in trying to translate these wide-open tools into revenue for your company. We have already done the research that will allow you to sit back and create an overall strategy that we can implement for your use.
Thrive prides itself on translating your business strategy into a profitable online reality. When you are ready to increase the visibility of your business through marketing online, contact Thrive!