When you have an active blog that doesn’t get the attention it deserves, let social media increase increase social shares for your blog. From Facebook and LinkedIn to Twitter and Pinterest, there are plenty of ways for readers to share your content. These 6 tricks will help you turn your social media platform into a powerful content marketing team that spreads your content around the web.
Meta Data Increases Social Sharing
Meta data comes in short snippets that make it easy for a website or specific web page to be indexed by search engines. By adding meta data to your blog posts, you make it easier for search engines to index your content as well as for readers to share your content on other platforms. Meta data ensures that your content is displayed uniformly across all social media platforms, from Twitter to Google+. Online tools like Know.em offer meta data analysis, which tells you if your site pages are optimized for maximum social media sharing.
SumoMe Puts Social Sharing Options On Images
SumoMe is a revolutionary social icon sharing service that allows you to put social media icons directly on images. Images are a powerful force in any content marketing campaign, so placing sharing icons in plain view is a great way to increase the likelihood that readers will share your content on their social media pages. When someone hovers over an image in your blog, SumoMe will automatically give them the option to share the content on Facebook, Twitter or Pinterest.
ClickToTweet Links Makes It Easy For Twitter Social Sharing
Have you ever read an engaging blog post and came across a snippet that was so vital you wanted to share it with your followers right away? ClickToTweet links make it remarkably easy to do just that. This application has a simple authorization process before creating a link embedded within a highly shareable portion of your text. The text link can include a quote or a link to a Twitter-friendly image. With a click of a link, your readers can share your content to all of their Twitter followers.
Buffer Posts Content When Your Audience Is Online
Timing is everything, especially in the world of social media sharing. Buffer is an innovative new social media sharing application that allows you to fully automate the process of social media sharing. Simply use Buffer to schedule the time and frequency with which you want your content to be shared. This strategy is even more effective once you know the times your target audience engages content on your chosen social media platforms. Buffer gives you the freedom to post content when you want without having to worry about missing your audience.
SocialBro/Facebook Insights Tell You When Your Audience Is Sharing
Applications such as SocialBro take social media timing to the next level with highly detailed insights about when your audience is available on Twitter. SocialBro takes the guesswork out of timing your posts by telling you exactly when your audience is online and most likely to share. Facebook Insights works in a similar manner and is especially useful for timing paid promotional posts to get the most out of your marketing budget.
Engage with Online Communities
Find the online communities where people are sharing content in your niche and start posting there. Curation platforms such as Scoop.it make it easy to create a gallery of relevant content, including your own. Once you build a reputation for sharing useful and entertaining content, the traffic will drive itself to your website.
With these 6 easy methods, social media will soon become your biggest online marketing ally. People are always looking for great content to share through social media, so why not yours?
Call Thrive at (817) 642-9686 today or fill out a contact form here if you’re ready to take your content marketing to the next level.