42% of all marketers can tell you that the 1.3 billion active Facebook users can make a Facebook advertiser key for a business. Those same marketers might forget to mention that out of all those users that “like” a business page only an average of 16 percent will actually see a page post organically. This means that blog post you shared from your website, that new product deal you announced, or even that cute meme you spent hours making will only be seen by 16 out of 100 people that like your page without paying for a Facebook ad creator.
That’s the bad news. Here’s the GREAT news:
Facebook advertising is still the most inexpensive and accurate mass marketing platform around.
A skilled Facebook advertiser can program Facebook’s built-in ad system to raise likes, awareness, video views, and other conversions very fast. Here are just 3 things a skilled Facebook advertiser does to allow your business page to tap into your audience.
Facebook Advertisers Promote Important Posts
The best way to blow past this 16 percent audience reach is the “promote” a post Facebook feature. Promoted posts receive partial treatment from the social media giant to gain greater visibility. Facebook pushes these posts into news feeds of anyone who liked your page as well as strangers who share relevant interests. If budgets are tight, a smart Facebook advertiser will only use this feature to promote important posts like special deal announcements, contests offers, or even customer testimonies. This one below was from a Thrive client:
Facebook Advertisers Nurture Solid Customer Audiences
Whenever a Facebook user first signs up for a profile they give Facebook basic information (location, age, gender) and eventually volunteer specific information (relationship status, interests, occupation). This information provides Facebook ads an unique opportunity to create a following with the highest conversion rate to become customers. Just give a Facebook advertiser all the information you have on your ideal customers and the advertiser can set Facebook’s ad system to match ads encouraging thousands of ideal customers to “like” your page everyday. Like this:
If you don’t know a lot of information on your ideal customer Facebook insights can tell your Facebook advertiser who your target audience is. Tell your Facebook advertiser what you know about your customers to get started and Facebook insights will reveal your ideal customer once a large enough audience is accumulated.
Facebook Advertiser Remarketing
Did we mention how pin-point Facebook’s targeting is toward your ideal customer? Not only can skilled Facebook advertisers show ads to customers whose profiles align with your targeted demographics, advertisers can also install a pixel that tracks Facebook users that visit your website. This pixel sends a signal to Facebook to show your ad to those website visitors the next time they log into Facebook! Remarketing Facebook ads this way breeds higher levels of social conversions and engagement because it shows ads to people who have already demonstrated interest in your brand. Notice how that Facebook ad above converts better after a few weeks of remarketing:
These three services that a Facebook advertiser can provide may seem simple, but they have the potential to revolutionize your online marketing strategy. Facebook is the go-to social media platform for people from all walks of life, and its user-friendly advertising options make it easy to scale a campaign big or small. You will have to pay to play. But you’ll be surprised how just $5-$10 a day can go a long way.
Tired of posting content on your business Facebook page and not get any love? Contact us here to learn how Thrive can grow your audience, engagement, and brand reach instantly!