A strong online reputation is the new currency of trust in hospitality. Every guest interaction and review contributes to your brand story, influencing how travelers perceive — and choose — your hotel.
Partnering with the top hotel reputation management services ensures your property stands out for all the right reasons: consistent excellence, transparency and guest satisfaction.
Below is a list of the top hotel online reputation management agencies in 2025 that specialize in hospitality-specific online reputation strategies and guest engagement systems.
Included in this blog:
1. Thrive Internet Marketing Agency
2. Innsight
3. Iresponze
4. The Reputation Lab
5. NetReputation
6. WebiMax
7. Erase.com
8. Reputation Resolutions
9. Go Fish Digital
10. BrandYourself
11. Edelman
12. Scrum Digital
1. Thrive Internet Marketing Agency
Location: Arlington, Texas
Founded: 2005
Services: Hotel reputation management, online reputation management, review generation, review monitoring, reputation repair, hotel SEO, hotel digital marketing
Overview:
Thrive Internet Marketing Agency provides hotels with a comprehensive digital reputation management solution that merges advanced technology with strategic expertise.
Recognized among the best hotel reputation management agencies, Thrive empowers hospitality brands to take control of their online presence, enhance guest satisfaction and grow direct bookings through its AI-powered all-in-one hotel software.
This integrated system simplifies how hotels collect, monitor and respond to reviews across major platforms like Google, TripAdvisor, Yelp and Expedia — helping brands build trust and boost occupancy. It combines automation, personalization and analytics to deliver tangible results:
• Increase occupancy by improving visibility in local search.
• Earn more five-star ratings through AI-driven review management.
• Reduce reliance on online travel agencies (OTAs) by driving direct bookings.
• Protect online reputation and attract higher-value guests.
Thrive’s hotel reputation management software goes beyond monitoring — it showcases a property’s service quality, highlights guest testimonials and creates consistent, brand-aligned review outreach. By integrating with a hotel’s existing guest database, the platform automates personalized review requests via email and SMS, saving front desk staff valuable time while maintaining genuine guest engagement.
Each component of the Thrive ecosystem works toward measurable impact:
• Reputation Management Software: A flexible data management platform that increases both the quantity and quality of online reviews through automated, brand-specific acquisition campaigns.
• Review Monitoring Services: Continuous cross-platform tracking to ensure every guest review, mention or rating is captured, analyzed and addressed — providing insights that guide operational improvements.
• Review Generation Services: Personalized, multi-language email and SMS campaigns crafted to reflect a hotel’s brand voice and encourage positive, authentic feedback from guests.
• Review Widget: A custom on-site tool that aggregates and displays your best reviews, building instant trust and encouraging more guests to leave feedback directly on your website.
• Online Reputation Repair Services: Proactive measures to flag fake reviews, resolve negative feedback and steadily increase five-star ratings to restore brand image and consumer trust.
By consolidating these features within one intelligent platform, Thrive helps hotels uncover opportunities, streamline workflows and elevate guest perception — all while strengthening brand authority in a crowded digital marketplace. Its combination of software precision and human insight positions Thrivel among the top hotel reputation management companies in 2025.
Case Study: OYO Hotels US and UK
OYO Hotels brought in Thrive to strengthen its online credibility and turn inconsistent feedback into a foundation for brand trust. Before partnering with Thrive, the hotel chain had limited review volume and a high ratio of negative comments across its listings in the United States and the United Kingdom.
Thrive implemented a structured review generation strategy designed for high-impact platforms like Google, Expedia and Booking.com. Through personalized post-stay email and SMS outreach, the campaign drove exponential growth in verified feedback:
• Reviews increased from 10,414 to 18,821 total reviews — an 81% rise
• 3,231 new 5-star reviews, marking a 94% growth in top-rated feedback
Expedia
• Reviews doubled from 12,283 to 24,259 total reviews — a 98% increase
• 3,231 new 5-star reviews, also a 94% gain
Booking.com
• Reviews grew from 2,314 to 14,277 total reviews, a 517% surge
• 2,485 new 5-star reviews added — a 565% jump
These results reshaped OYO’s online presence, positioning it as a trusted and guest-approved brand across key markets.
AI SEO Expertise
Thrive continues to evolve its digital marketing framework with a strong focus on generative engine optimization (GEO) and AI SEO. Its expertise extends to emerging search environments such as Google’s Search Generative Experience (SGE), Gemini and Bing Chat — ensuring hotels remain discoverable as search technology shifts.
Between Q1 and Q2 of 2025, Thrive recorded a 2,219% surge in AI-driven traffic, including +117% from Gemini and +119% from ChatGPT referrals. This growth underscores Thrive’s forward-thinking approach and ability to future-proof hotel visibility amid ongoing AI innovation.
Proprietary Tools: Thrive Score and Thrive Stats
What distinguishes Thrive from other top hotel reputation management services is its commitment to simplifying marketing performance data for hotel owners. Through its proprietary platforms — Thrive Score and Thrive Stats — clients gain transparency and control over their digital presence.
• Thrive Score: An in-depth diagnostic system evaluating over 150 digital factors to deliver a clear, measurable view of performance.
• Thrive Stats: A centralized analytics hub that compiles multi-channel campaign metrics into one cohesive, easy-to-read dashboard.
Together, these tools replace fragmented reporting with actionable insight, empowering hotel operators to identify opportunities and refine strategies in real time.
Flexible, No-Contract Engagement
Thrive’s flexibility is another defining feature that sets it apart from many best hotel online reputation management companies. The agency offers month-to-month contracts that give small businesses affordable pricing for digital marketing services — allowing hotels to scale services, adjust priorities and maintain full control without the burden of long-term commitments.
This agile approach ensures that every client, from boutique hotels to national chains, can access world-class strategy and measurable results with unmatched transparency and value.
2. Innsight
Location: San Francisco
Founded: 2008
Services: Hotel reputation management, review response, social media management, website design, SEO, hospitality marketing
Overview:
Innsight is a hospitality-focused digital marketing agency that helps hotels and restaurants manage, monitor and enhance their online reputations. With a platform tailored specifically for the hospitality industry, it empowers hoteliers to respond to guest feedback efficiently, manage online reviews and optimize their presence across booking engines and search platforms.
As one of the best hotel online reputation management agencies, Innsight’s approach integrates reputation monitoring, social media engagement and search visibility to ensure consistent guest satisfaction and improved ratings. Its review response systems and analytics-driven dashboards simplify how hotels manage their brand image online.
For properties seeking a partner that understands the nuances of guest experience management and hospitality marketing, Innsight offers the right mix of technology and strategy to sustain positive visibility in competitive markets.
3. Iresponze
Location: Greenville, S.C.
Founded: 2014
Services: Hotel reputation management, guest feedback response, social media engagement, hospitality consulting, content creation
Overview:
Iresponze focuses on helping hotels and resorts elevate their guest relationships through strategic review management and personalized engagement. The agency’s team of hospitality experts monitors reviews across major platforms and crafts timely, brand-aligned responses that reflect the hotel’s voice and service standards.
Recognized among the top hotel reputation management agencies, Iresponze empowers properties to turn guest feedback into actionable insights that drive operational excellence. Its integrated solutions connect marketing and operations teams to improve guest satisfaction, ratings and brand sentiment. For hospitality brands looking to boost their online reputation through genuine, thoughtful communication, Iresponze offers a proven path forward.
4. The Reputation Lab
Location: Springfield, Va.
Founded: 2015
Services: Hotel reputation management, brand strategy, guest engagement, digital public relations (PR), review response and monitoring
Overview:
The Reputation Lab is a boutique agency dedicated to elevating the public image of hotels, resorts and lifestyle brands. It integrates guest feedback management, brand positioning and digital PR to help hospitality businesses maintain five-star reputations online.
Recognized among the best hotel reputation management companies, The Reputation Lab emphasizes personalized communication strategies and authentic engagement to nurture brand loyalty. Its clients include boutique hotels and resort groups that value genuine storytelling and reputation craftsmanship over automated responses.
With a focus on turning positive guest experiences into measurable brand assets, The Reputation Lab continues to strengthen its reputation as a trusted hospitality partner.
5. NetReputation
Location: Sarasota, Fla.
Founded: 2014
Services: Reputation repair, content removal, search engine optimization (SEO), brand monitoring, online review management
Overview:
NetReputation is a global leader in online reputation management, serving a wide range of industries, including hospitality. Its hotel reputation solutions focus on protecting brand integrity, managing guest reviews and ensuring positive visibility across search engines and booking platforms.
Ranked among the top hotel reputation management companies, NetReputation combines advanced technology with expert strategy to suppress negative content and amplify favorable brand mentions. Its services empower hotels to maintain strong relationships with guests while preserving brand consistency across digital touchpoints.
With a data-driven and proactive approach, NetReputation continues to be a preferred choice for hotels that value transparency, credibility and long-term online growth.
6. WebiMax
Location: Marlton, N.J.
Founded: 2008
Services: Online reputation management, SEO, paid media, social media marketing, review management, PR
Overview:
WebiMax is a full-service digital marketing agency with a strong reputation management division trusted by brands worldwide. For the hospitality sector, it offers specialized review management systems that help hotels monitor guest feedback, resolve issues quickly and improve online visibility across booking and review sites.
As one of the best hotel online reputation management agencies, WebiMax combines analytics, search optimization and personalized engagement to strengthen a hotel’s online narrative. The company’s reputation repair services also help mitigate negative content and restore brand trust through transparent communication and SEO-backed strategies.
Its long-standing credibility and robust client base make WebiMax a top choice for hotels that want comprehensive digital control and long-term brand protection.
7. Erase.com
Location: Toronto
Founded: 2018
Services: Content removal, review management, reputation repair, SEO, privacy protection
Overview:
Erase.com helps businesses and individuals regain control over their online image through precise content removal and reputation repair. For hotels, the agency specializes in eliminating harmful or defamatory content, improving review profiles and restoring consumer confidence through ethical, compliant methods.
Regarded as one of the top hotel reputation management services, Erase.com’s approach is both proactive and preventive — ensuring that once negative content is addressed, the brand continues to project a positive and professional image. Its proprietary tools and expert legal coordination make it particularly valuable for hospitality businesses facing false or misleading reviews.
By blending technical expertise with human insight, Erase.com delivers sustainable reputation outcomes for hotel brands worldwide.
8. Reputation Resolutions
Location: Englewood, Colo.
Founded: 2013
Services: Reputation repair, crisis management, review management, PR, brand protection
Overview:
Reputation Resolutions offers comprehensive reputation recovery and management solutions that support businesses during and after image crises. Its hospitality-focused services include review response management, guest satisfaction analysis and proactive brand monitoring to ensure consistent brand integrity.
Listed among the best hotel reputation management services, the agency helps hotels rebuild trust after negative publicity while reinforcing positive narratives through targeted SEO and PR strategies. Reputation Resolutions’ personalized approach and industry expertise make it an asset for hoteliers aiming to maintain stability in competitive markets.
Its credibility with enterprise clients and strong results across various industries underline its reliability in hotel reputation improvement
9. Go Fish Digital
Location: Raleigh, N.C
Founded: 2005
Services: Reputation management, SEO, PR, review monitoring, content marketing, digital strategy
Overview:
Go Fish Digital is a performance-driven agency that helps brands control their online narrative through tailored SEO and reputation management programs. Its hotel-focused ORM services enhance guest perception, boost positive reviews and mitigate negative content visibility through advanced search optimization.
Recognized among the top hotel online reputation management companies, Go Fish Digital’s strategies extend beyond review response — encompassing holistic digital storytelling and brand alignment across channels. Its team’s deep understanding of SEO and content recovery enables hospitality brands to strengthen their online credibility while driving more direct bookings.
For hotels seeking measurable improvements in reputation and visibility, Go Fish Digital provides both strategic and technical expertise.
10. BrandYourself
Location: Lancaster, Pa.
Founded: 2010
Services: Online reputation management, personal branding, SEO, review management, privacy protection, digital risk monitoring
Overview:
BrandYourself is known for helping both individuals and businesses build a strong, trustworthy presence online. While it began as a personal branding platform, the agency has expanded to deliver robust solutions for hospitality brands seeking to manage online visibility and guest perceptions.
As one of the best hotel online reputation management companies, BrandYourself helps hotels identify and suppress negative content, encourage positive reviews and safeguard brand identity across digital channels. Its customized dashboards and proprietary software allow properties to monitor reputation metrics in real time.
For hotels that prioritize transparency and proactive guest engagement, BrandYourself provides the right balance of technology and expertise to maintain a positive digital footprint.
11. Edelman
Location: New York
Founded: 1952
Services: PR, corporate reputation management, brand strategy, crisis communication, content marketing, digital transformation
Overview:
Edelman is one of the world’s largest and most respected communications firms. It offers reputation management solutions that extend into the hospitality industry. Its strategic campaigns focus on trust-building, crisis management and storytelling that connects emotionally with travelers and guests.
As one of the top hotel reputation management agencies, Edelman integrates data-driven PR, influencer engagement and digital monitoring to safeguard and enhance brand credibility. Its work with global travel and tourism clients showcases its ability to handle complex brand narratives while maintaining consistent messaging across markets.
For hotels seeking world-class strategy and cross-channel reputation leadership, Edelman brings unmatched global experience and insight.
12. Scrum Digital
Location: Denver
Founded: 2016
Services: Online reputation management, SEO, social media marketing, web development, content marketing, digital strategy
Overview:
Scrum Digital delivers tailored online reputation management solutions that help hotels and hospitality brands build credibility and trust among travelers. With a focus on review management, sentiment analysis and content optimization, the agency ensures its clients maintain strong brand visibility across all major digital platforms.
Positioned among the best hotel reputation management agencies, Scrum Digital blends strategy and technology to enhance guest perception, improve ratings and drive more direct bookings. Its holistic approach includes proactive review tracking, customized response management and reputation repair to protect a hotel’s brand integrity.
For hospitality businesses seeking scalable, data-driven solutions to maintain a positive online image, Scrum Digital offers a reliable partnership backed by measurable results.
Reputation That Drives Bookings — Partner With the Hotel Marketing Experts
A hotel’s success in first-time bookings depends greatly on its online reputation. Reviews are highly influential in visitors’ decisions — one bad review is enough to convince them to jump to another listing. Meanwhile, consistent ratings across Google, TripAdvisor, Yelp and other platforms are effective in attracting first-time visitors and building lasting trust.
The best hotel reputation management agencies understand this dynamic — combining review monitoring, guest feedback analysis and strategic response systems to protect and enhance a brand’s image.
Whether you own a boutique property or a global chain, partnering with the top hotel online reputation management agencies allows you to turn reviews into relationships and feedback into growth.
Thrive combines cutting-edge technology, data-driven insight and hands-on expertise to help hotels capture positive feedback, protect their image and grow direct bookings. From AI-powered review systems to custom visibility strategies, Thrive delivers measurable improvement in both ratings and revenue.
If your hotel is ready to take control of its reputation and turn guest feedback into brand growth, contact Thrive today to start your journey toward five-star visibility and stronger guest relationships.
Frequently Asked Questions (FAQs) About Hotel Reputation Management Companies
WHAT IS HOTEL REPUTATION MANAGEMENT?
Hotel reputation management is the process of monitoring, influencing and improving how your hotel is perceived online. It involves tracking reviews, responding to feedback and implementing strategies to maintain a positive image on platforms like Google, TripAdvisor and Booking.com.
WHY IS ONLINE REPUTATION IMPORTANT FOR HOTELS?
A hotel’s online reputation directly affects guest trust, occupancy rates and revenue. Positive reviews increase booking likelihood and help justify higher room rates, while negative feedback can deter potential guests and reduce visibility in search results.
HOW DO HOTEL REPUTATION MANAGEMENT COMPANIES HELP?
The best hotel reputation management companies use specialized tools to track reviews, automate responses and generate positive feedback. They also manage listings, address negative comments and improve a hotel’s overall search visibility.
WHAT ARE THE BENEFITS OF USING HOTEL REPUTATION MANAGEMENT SOFTWARE?
Hotel reputation management software simplifies the process of collecting, monitoring and responding to guest reviews. It centralizes data, saves staff time and provides actionable insights to improve guest satisfaction and increase five-star ratings.
HOW DOES REPUTATION MANAGEMENT AFFECT HOTEL BOOKINGS?
Hotels with higher review scores attract more bookings and can often charge premium rates. A Cornell study found that a one-point increase in review score can allow hotels to raise prices by over 11% without losing occupancy.
HOW OFTEN SHOULD HOTELS MONITOR THEIR ONLINE REVIEWS?
Hotels should monitor reviews daily. Immediate response to guest feedback demonstrates attentiveness and helps resolve issues before they escalate, while also improving engagement and public perception.
CAN NEGATIVE REVIEWS BE REMOVED?
Genuine negative reviews cannot be removed, but top hotel online reputation management companies help flag fake or policy-violating reviews for removal. They also employ strategies to increase positive feedback that outweighs negative sentiment.
WHAT MAKES THRIVE DIFFERENT FROM OTHER HOTEL REPUTATION AGENCIES?
Thrive combines AI-powered technology, personalized review management and flexible contracts. Its proprietary tools — Thrive Score and Thrive Stats — give hotels complete visibility into their digital performance and reputation metrics.
HOW LONG DOES IT TAKE TO SEE RESULTS FROM HOTEL REPUTATION MANAGEMENT?
Most hotels working with the best hotel reputation management services, start seeing measurable improvements in review volume and ratings within three to six months, depending on engagement levels, platform presence and consistency of review requests.
HOW CAN HOTELS GET STARTED WITH THRIVE?
Hotels can begin by scheduling a consultation through Thrive’s hotel reputation management page. The Thrive team will assess your current online presence and create a customized plan to improve visibility, ratings and revenue.
