In 2025, digital public relations (PR) is where credibility meets visibility — the sweet spot between brand storytelling, authoritative links and AI-era discovery.
If you want your brand to show up in evaluations, comparisons and answer engines, your shortlist of the best digital PR companies starts here. The leaders don’t just pitch stories; they orchestrate assets across search, social and media to earn placements that drive revenue — which is why this guide spotlights the best digital PR agencies and the playbooks that actually move the numbers.
Below is a carefully curated list of the 10 best digital PR companies in the United States and beyond to help you make an informed decision:
1) Thrive Internet Marketing Agency
2) Edelman
3) 5WPR
4) Landis Communications Inc. (LCI)
5) Idea Grove
6) Impression Digital
7) Go Fish Digital
8) Highwire PR
9) JivePR + Digital
10) Ruder Finn
1) Thrive Internet Marketing Agency
Headquarters: Arlington, Texas
Employees: 150–200
Founded: 2005
Specialties: Digital PR (media outreach, press releases, brand mentions, influencer collabs, thought leadership, crisis management, social PR), link building, search engine optimization (SEO), pay-per-click (PPC) advertising, website design and development, content marketing, social media marketing, video production, conversion rate optimization (CRO), reputation management, eCommerce and Amazon marketing, franchise marketing
Overview:
Thrive is a full-service partner that treats digital PR as an integrated growth engine, pairing newsroom-quality narratives with technical rigor across search and social. It has a vast network of connections in top-tier publications, which works great for clients trying to secure online media coverage and drive referral traffic to earn valuable links for business.
This digital PR agency crafts a business’s core message, plans content and partners with influencers, digital media and trusted publishers to connect with the business’s desired audience.
Thrive’s Top Digital PR Services Offerings:
• Manual outreach service: Thrive identifies credible, relevant publishers, vets their SEO metrics and builds direct relationships to secure quality placements at scale. It keeps a living database of referring domains to maintain consistent communication and follow-through.
• PR SEO services: Its digital PR work is fully integrated with SEO — mapping high-value keywords to narratives, optimizing on- and off-page elements and earning links that lift rankings and discovery. The result is coverage that moves both visibility and revenue.
• Link building: Thrive focuses on white-hat link acquisition from authoritative sources in your niche to strengthen domain authority and indexability. Every placement is relevance-checked to protect trust and long-term performance.
• Content marketing: The team creates newsworthy, multimedia assets aligned to your brand story, then distributes them to targeted publications. This fuels earned coverage, high-quality backlinks and durable search equity.
• Guest posts: Thrive pitches tailored editorial ideas to reputable outlets and writes on-brand articles that position your expertise. Each guest post is crafted to earn contextual links and meaningful referral traffic.
• Niche edits: It secures contextual link placements within existing high-quality articles where your resource adds clear value. All edits are obtained via transparent, white-hat outreach.
• Brand mentions: Thrive monitors the web for unlinked mentions and requests attribution to convert them into backlinks. This quick-win tactic increases referral traffic and strengthens authority without new content.
• Sponsorship campaigns: Sponsorships provide unique opportunities to connect with local online communities and expand your reach. Thrive’s dynamic marketing and PR agency links your brand with grassroots campaigns and leverages native ads to boost brand mentions.
• White label blogger outreach: Thrive builds relationships with industry bloggers and social creators to extend distribution for your content. It also provides brandable, client-ready outreach and link reports for clean attribution.
Thrive’s Artificial Intelligence(AI)-Ready Approach
Inside the stack, two proprietary tools anchor planning and transparency. Thrive Stats provides real-time campaign visibility and reporting, while Thrive Score pinpoints gaps across content, technical signals and authority to prioritize the next best moves — both purpose-built to make digital PR accountable to revenue.
Thrive’s work for a mobile app development company underscores the model: link-led digital PR and content earned 407 inbound links, an estimated 21.7 million online readership and 727,000 estimated views, while pushing priority keywords into top positions — a blueprint for durable authority that compounds across channels.
See the case study: Mobile App Development Company.
Thrive’s Flexible Pricing Options – No Contracts Needed!
You can also align PR with full-funnel execution via in-house services: digital PR, link building, SEO, AI SEO, content writing and social media management. Its flexible, no-contract pricing keeps scope aligned to outcomes, which matters when you’re choosing among the best digital PR agencies and weighing which partner can deliver the best digital PR services without locking you in. For brands comparing top digital PR agencies against other top digital PR companies, this mix of transparent tooling and AI-ready distribution offers a clear path from headlines to pipeline.
Check out Thrive’s work here.
2) Edelman
Agency Name: Edelman
Headquarters: New York
Employees: 5,001-10,000
Founded: 1952
Specialties: Public relations, digital communications, social media marketing, strategic communications, marketing, corporate relations, crisis communications
Overview:
Edelman provides one of the top digital PR services worldwide. It is a global communications firm that combines brand storytelling, reputation strategy and digital execution at enterprise scale. Its digital practice covers audience research, content and social, creators, performance media and digital experience — tied together with analytics and insight frameworks that inform messaging, creative and channel mix across regions.
For companies managing complex stakeholder landscapes (policy, investor, customer and community), Edelman offers specialized units like Edelman Smithfield (financial communications) and a long-running Trust Barometer program that informs counsel with macro trust data. Engagements typically connect earned, owned and paid programs, with measurement models built around business impact rather than surface-level reach. If you need a multi-market partner with deep corporate, brand and social capabilities, Edelman’s breadth and infrastructure are its defining advantages.
View work here.
3) 5WPR
Headquarters: New York
Employees: 201–500
Founded: 2003
Specialties: Crisis PR, corporate PR, consumer PR, food & beverage PR, beauty PR, digital PR, tech PR, public relations, influencer marketing, social media PR, corporate communications, communications agency
Overview:
5WPR is an independently owned agency offering consumer, business-to-business (B2B) and corporate communications, plus social and influencer programs under one roof. It is known for fast-moving media relations, product launch support and category awareness campaigns — often pairing earned press with creator content and paid amplification to sustain momentum beyond the initial announcement. With offices in New York City and Miami, 5W has over 300 professionals serving clients in business-to-consumer (B2C), B2B, digital media and public affairs spaces.
The firm’s New York footprint provides strong proximity to national media, while its integrated services bring PR, digital and social teams to the same table for planning and reporting. Awards from industry groups like O’Dwyer’s and the American Business Awards reflect consistent performance for mid-market and growth brands that need hustle, clear account ownership and measurable outcomes without enterprise complexity.
View work here.
4) Landis Communications Inc. (LCI)
Headquarters: San Francisco
Employees: 11–50
Founded: 1990
Specialties: Public relations, marketing communications, social media, digital services, advertising, content marketing, video, public affairs/crisis communications, branding, special events, analyst tours, community relations, reputation management, product launches and media training
Overview:
Landis is a boutique PR and marketing communications firm offering media relations, executive visibility, social and digital content and reputation programs. For organizations seeking senior counsel and day-to-day attention, its smaller team structure is a feature — senior leads remain close to strategy, message development and journalist relationships.
Landis is the appointed San Francisco member of the Public Relations Global Network (PRGN), a vetted alliance of 50+ independent PR firms across six continents. In practice, that gives Landis direct, working relationships with peer agencies worldwide and the ability to run or support multi-market programs through one local lead in SF.
Landis is one of the top digital PR agencies catering to a variety of industries, including LGBTQ+ PR, healthcare PR and green/environmental PR, with services that include thought leadership, influencer and content marketing and media and presentation training.
View work here.
5) Idea Grove
Headquarters: Lewisville, Texas
Employees: 11–50
Founded: 2005
Specialties: Marketing, public relations, branding, social media, corporate and product communications, media relations, web design, influencer relations, review site management and reputation management
Overview:
Idea Grove is a B2B communications and marketing agency that centers its work on trust — aligning brand narrative, proof points and user experience to influence complex buying committees. It pairs PR with content strategy, SEO, web and design, enabling programs that move prospects from awareness to consideration with consistent messaging and visual identity.
It follows the three pillars of PR:
1. Brand PR: to build awareness that makes buyers want to learn more, crafting stories that secure targeted coverage and managing brand reputation across channels so attention turns into trust.
2. Thought leadership PR: To help executives develop and amplify a point of view, turning subject-matter expertise into consistent visibility that influences buyer preference now and in the future.
3. Digital PR: To optimize the brand’s search presence by generating authoritative mentions and high-quality links, lifting rankings, attracting qualified traffic and establishing digital authority.
The team often supports brands in technology, manufacturing and professional services, where long sales cycles require steady education and credibility building. For decision makers, the practical value is in the integration: the same team shaping your story also develops the assets and channels that carry it, so feedback loops between media, content and site experience are tight and measurable.
View work here.
6) Impression Digital
Headquarters: Nottingham, U.K.
Employees: 51–200
Founded: 2012
Specialties: SEO, PPC, digital marketing, digital PR, content marketing, digital strategy, CRO, analytics, data science, media planning, creative, inbound marketing, digital experience, behavioral science, user experience (UX) design
Overview:
Impression positions itself as a performance marketing agency with mature capabilities across SEO, paid media and digital PR, supported by experimentation frameworks and proprietary tooling.
Its footprint spans Nottingham, London, Manchester and New York, enabling U.K.-first brands to expand internationally without losing execution speed. The team calls out deep content marketing and paid media craft, reinforced by conference participation and multi-award recognition, which is useful for buyers seeking thought leadership plus hands-on delivery.
For brands that want integrated performance programs with a strong PR component, Impression’s growth from a developer-led shop to a 120+ specialist team is a practical signal of both process and scale.
View work here.
7) Go Fish Digital
Headquarters: Raleigh, N.C.
Employees: 201–500
Founded: 2005
Specialties: Online reputation management, SEO, website development, social media marketing, digital marketing, software-as-a-service (SaaS) products, TikTok shop, paid search and paid ads
Overview:
Known for offering one of the best digital PR services worldwide, Go Fish Digital is a full-service agency with expertise in technical SEO, online reputation management and earned-media centered on Digital PR. Its “Owned & Earned” stack explicitly includes digital PR, with program pages detailing journalist outreach methods, link quality benchmarks and campaign formats (data studies, surveys, interactive assets) — useful detail for teams evaluating approach fit.
In 2024, the firm joined Agital, giving it access to broader infrastructure while maintaining its specialist status.
The agency centers online PR on tangential content — stories related to, but not directly about, the brand — so campaigns hook into the news cycle and earn attention that ultimately points back to the business.
To grow high-authority backlinks and brand mentions, it targets earned media on reputable sites, managing relationships with journalists and editors across key outlets. Its process combines smart prospecting and manual research to build tailored outreach lists, real-time news monitoring for expert commentary and newsjacking and press releases when they add momentum. It also evaluates guest-post and media placement opportunities on authoritative industry domains, using a flexible mix of tactics to secure coverage that lifts visibility and search performance.
Brands considering Go Fish will appreciate the clear articulation of measurement and results on its service pages and case studies, plus emerging work around AI optimization and social commerce.
View work here.
8) Highwire PR
Headquarters: San Francisco
Employees: 51–200
Founded: 2008
Specialties: Public relations, technology, social media, health tech, communications, strategy, digital marketing, cybersecurity, B2B tech, insights and analytics, financial services
Overview:
Highwire is a strategic communications agency built for “industry changers,” with a portfolio that leans into technology, digital health, cybersecurity and enterprise software. It frames programs around insights, creative and measurable impact — combining media relations with digital content, executive visibility and integrated campaigns.
Buyers in regulated or complex categories often value Highwire’s understanding of technical narratives and its ability to translate them for broader audiences without sacrificing precision. For growth-stage and enterprise firms alike, its San Francisco base and category focus make it a natural partner for innovation-centric briefs.
View work here.
9) JivePR + Digital
Headquarters: Manhattan Beach, Calif.
Employees: 11–50
Founded: 2009
Specialties: Digital and social media marketing, influencer and community engagement, traditional media relations, experiential event planning and production, social PR, TikTok and film festivals
Overview:
JivePR + Digital is a consumer-focused PR and social agency that blends earned media with creator programs, TikTok and user-generated content (UGC) and performance-minded measurement. Its public relations work centers on culture-relevant storytelling, press office support and ongoing journalist relationships to win coverage that moves awareness and conversions — not just impressions.
On the execution side, it pairs media pitching and expert commentary with influencer collaborations, short-form video and social amplification to keep momentum once a story lands. Industry pages highlight depth in lifestyle, health and wellness, tech and entertainment, with programs tailored to each vertical’s media and audience dynamics.
For teams that need PR integrated tightly with social content and creators, JivePR + Digital brings a campaign model designed for today’s feeds and news cycles, backed by clear key performance indicators (KPIs) and ROI tooling.
View work here.
10) Ruder Finn
Headquarters: New York
Employees: 900–1,000
Founded: 1948
Specialties: PR, marketing, communications, media relations, creativity, thought leadership, digital media, social media, analytics, engagement and technology
Overview:
Ruder Finn is one of the longest-standing independent communications firms, pairing corporate reputation and brand marketing with digital experience and creative production. It positions around a “What’s Next” mindset, investing in analytics and AI themes while maintaining depth in healthcare, technology and corporate affairs.
For enterprises that need multinational governance plus creative range, its mix of sector benches, global teams and acquisition track record offers both scale and specialization. Recent news underscores continued growth and capability expansion across regions.
View work here.
Choose Your Next PR Agency: From Shortlist to Strategy
Choosing the right partner comes down to clarity on outcomes, channels and accountability. Shortlist the firms that can prove how PR activity translates into search visibility, share of conversation and qualified demand — then ask for transparent reporting and fast experiments you can learn from.
Map your needs against the core disciplines that make PR work harder: modern digital PR services, authoritative link building, conversion-minded content marketing, and search fundamentals like SEO and AI SEO. When you’re ready to move, align scope, set quarterly targets and hold cadence reviews that keep programs focused on business results — not vanity metrics.
Thrive Internet Marketing Agency can be the partner that connects PR to the rest of your growth engine. While PR is one part of our broader digital marketing stack, it’s integrated with content, search and social, so earned coverage compounds into measurable demand. If that’s the kind of momentum you want, explore our digital PR Services and how we pair them with link building, content marketing and AI-ready SEO – then let’s chart a plan that fits your timelines and goals.
Frequently Asked Questions About Digital PR Agencies
WHAT DOES A DIGITAL PR AGENCY ACTUALLY DO?
It earns authoritative coverage and links by pitching newsworthy stories, data and expert commentary to relevant publications. The best programs align PR with search and content so placements lift visibility, rankings and pipeline — not just impressions.
HOW LONG BEFORE I SEE RESULTS FROM DIGITAL PR?
You’ll usually see the first wins in 30–60 days if assets and approvals are ready. Compounding impact — stronger rankings, referral traffic, branded search — typically builds over 3–6 months as links accrue and stories are repurposed across channels.
HOW SHOULD I EVALUATE PR AGENCIES BEFORE SIGNING?
Ask for a channel plan, example pitches, target outlet tiers and a measurement framework tied to business goals. Insist on sample dashboards, an approvals workflow and clarity on who writes, who pitches and how success is reported each month.
WHAT METRICS MATTER BEYOND MEDIA MENTIONS?
Track quality signals: referring domains, topical authority, link relevance, share of voice, branded search lift and assisted conversions. For PR-led SEO, monitor rankings for priority pages, internal link pass-through and engagement from referral traffic.
HOW DO PR AGENCIES FIND ANGLES THAT GET COVERAGE?
Great teams blend reactive opportunities with planned narratives. They watch the news cycle for expert commentary, build proprietary data or surveys and craft tangential content that hooks broader audiences while still connecting to your value proposition.
WHAT’S THE DIFFERENCE BETWEEN TRADITIONAL PR AND DIGITAL PR?
Traditional PR focuses on reputation and awareness across print and broadcast. Digital PR adds a search lens — earning links from relevant, authoritative sites — so coverage also strengthens organic visibility and measurable demand.
HOW DO I ASSESS LINK QUALITY AND AVOID RISK?
Prefer earned links from relevant outlets with real audiences. Avoid paid link schemes and networks. Look for contextual placements, clear editorial value and a diversified domain mix — quality over sheer volume.
DO I NEED INTERNAL SUBJECT-MATTER EXPERTS TO SUCCEED?
Yes — thought leadership accelerates results. Agencies can ghostwrite, but your experts supply the POV, quotes and data that make commentary credible. A simple media training session helps spokespeople handle interviews with confidence.
WHAT SHOULD MY PR AGENCY APPROVAL PROCESS LOOK LIKE?
Keep it lightweight and fast. Agree on a messaging brief, define who signs off on quotes and data and set SLAs for reactive items — hours, not days — so you can capitalize on newsjacking windows.
HOW DO I BUDGET FOR DIGITAL PR?
Most programs fall into monthly retainers based on scope — strategy, pitching volume, content creation and research. Reserve budget for proprietary data, design assets and occasional paid research panels that make stories more publishable.
