Home Improvement Lead Generation
Build Online Visibility and Capture More Customers Supporting Your Business
The changing home improvement industry impacts how companies reach out to potential clients. One of the main issues faced by these firms is limited resource capacity.
Today, home improvement companies face difficulty finding reliable and quality staff, which reduces their capacity for marketing and sales.
Much of the staff’s time is often centered on sending out quotations, invoicing, traveling, reporting and servicing clients. This leaves very little time for focused lead generation for home improvement.
Marketing trends in this industry have dramatically changed in the last decade. The advent of multiple technologies used in lead generation for home improvement has left many business owners baffled. These companies couldn’t keep up with new online marketing strategies.
Nevertheless, it’s still crucial to stay nimble during a shifting economy. Because of this, many businesses need to diversify their lead generation efforts. There is, however, an efficient and cost-effective strategy you may already have in place: your website. It’s an excellent place to begin your lead generation efforts.
Optimizing your company’s site is one of the best lead generation for home improvement strategies. Your website works for you 24/7, nurturing and converting visitors into customers. In addition, home improvement companies can use it to automate their processes to increase their marketing capacity.
Thrive Internet Marketing Agency specializes in lead generation for home improvement companies. Our team has over 16 years of industry experience helping businesses generate leads using a conversion-optimized site to boost sales.
Proven Home Improvement Lead Generation Services
That Works for You
Attract Qualified Prospects Using Custom Approaches Unique to Your Brand
Thrive has provided outstanding home improvement lead generation services since 2005. We work with companies of all sizes, from single proprietorships to multi-location and corporate-level organizations.
As a trusted home improvement lead generation agency, we are committed to providing innovative solutions geared toward producing long-term results. We also offer a comprehensive suite of digital marketing services for home improvement companies, such as search engine optimization (SEO), social media marketing, pay-per-click (PPC) marketing and web development.
Our team develops data-driven home improvement lead generation strategies proven to boost sales for our clients. Here are a couple of examples of our work:
Multiple-Location Restoration and Reconstruction Firm
| +93.46% Organic Search Traffic (Year-over-Year) | +295.69% Top 5 Keyword Rankings | +20,016,600 Impressions | +4,316,272 People Reached Through Social Media Ads |
This restoration and reconstruction firm has more than 22 locations in the country, providing a diverse range of repair, remediation and damage restoration services. They partnered with Thrive to leverage our company’s expertise.
Our goal was to boost lead generation, improve brand recognition and improve local rankings across all branches. After one month of our SEO campaign, we increased monthly traffic by +207.37 percent. In addition, the number of new website users went up by +8,121 or +216.38 percent from the previous month.
Those results are pretty impressive, but what caught the client’s attention the most was the number of monthly leads generated, going up by +2,737.5 percent.
From the Client
“We hired Thrive because we weren’t seeing the results that we needed from our SEO partner. It was time to make a change. They’ve made a huge impact on our company. I’ve challenged Thrive a lot, and their team will give more than what I ask. They’re hugely transparent. Thrive has a customer dashboard where I can track how every second of the monthly hours are divided. There hasn’t been a point when I haven’t known what was going on. The rate at which they respond is huge. Their ability to pivot quickly is important.”
Multiple-Location Restoration and Reconstruction Firm
| +24.9M Impressions | +276,457 New Website Users | +107,614 Organic Traffic | +2,356 Contact Form Submissions |
Thrive worked with a property restoration company that serves more than 180 locations. They offer both residential and commercial damage restoration services. The client reached out to us looking to boost the number of monthly leads and expand their reach for both corporate and franchise accounts.
Our team implemented a custom strategy for this client, ensuring that all franchise accounts would receive all the support they needed. Since their franchisees didn’t have a firm grasp of the technical aspects of digital marketing, we provided them with high-level information impacting their revenue and business objectives.
Thrive was able to generate 89,422 leads across all locations in 2020. The results also included 2,064 conversions and 1,345 calls.
From the Client
What Thrive does is they bring a depth of knowledge to our account. They have a team that is very deep in each of the digital services. When you have some concerns or an issue you need to address, there are multiple people who can come to the table to address the concerns from their knowledge base versus another agency that would just give you one or two people. The level of knowledge of the account management team is superior. Their ability to bring innovative ideas to use, they think outside of the box and they are always planning ahead. They fit their talent perfectly with our account.
“They have also done a very good job of working with a fixed budget. These franchise owners come in paying a fixed amount, but Thrive knows how to manage their time and get the most efficient results for that money. You guys got us 46,000 qualified calls in 2020, and that was huge. Our previous agency would only get about 10,000 qualified calls in a year. You can’t have just one marketing plan for this account. You have to be able to be very flexible and have a very agile plan for these franchise owners, and Thrive has done that well.”
How Our Home Improvement Generation Company
Grows Your Business
Boost Conversions and Grow Your Profits to New Heights
Search Engine Optimization (SEO)
SEO has a bigger impact on lead generation compared to PPC and social media marketing. Statistics show that 59 percent of your leads come as a result of SEO, while PPC generates 20 percent and social media marketing produces 21 percent of leads generated within any given time frame. Thrive is a home improvement lead generation agency specializing in robust search strategies boosting targeted traffic to your site.
Pay Per Click (PPC) Marketing
PPC is a marketing channel that puts your business in front of customers searching for solutions you’re offering. It’s an effective advertising model for lead generation home improvement that immediately boosts site traffic and ranking. With PPC, you only pay when someone clicks, making it a measurable and cost-controlled strategy. PPC lets you target locations, services and search intent for better-quality leads.
Content Marketing
Content marketing produces three times more leads than traditional models, with a 27.1% higher conversion rate. Thrive provides top-notch content marketing as part of our lead generation services for home improvement. We create quality, compelling content that educates prospective customers and demonstrates the value of your services and solutions.This approach builds trust with your audience while driving consistent, high-intent leads over time.
Email Marketing
Marketing emails influence the buying decisions of 50.7% of your prospects. This strategy can also be used for lead nurturing and customer retention. Our experts provide email marketing as a part of our online home improvement lead generation services. We create targeted, engaging campaigns that keep your brand top of mind and encourage prospects to take the next step.
Video Marketing
Eighty-six percent of businesses today use video for advertising their products and services. This strategy generates 403 percent more inquiries about your business. Thrive’s specialists use video content to influence buying decisions of your qualified prospects.Video helps humanize your brand and capture attention quickly, making it easier to convert interest into action.
Social Media Marketing
Social media marketing is one of the best lead generation for home improvement strategies, increasing brand exposure, connecting with new customers and establishing brand authority. Our experts leverage client testimonials, hashtags and social media tools to boost engagement and reach more prospects.
Online Reputation Management (ORM)
Dealing with low customer reviews or a negative online reputation? Thrive partners with Rize Reviews to provide you with expertly managed online reputation management services that position your company in a favorable light. We offer review generation, review monitoring, review response publishing and survey campaign management.
Marketing Automation
Marketing automation is a lead generation home improvement strategy that can save the time of your sales and marketing teams. Thrive’s experts use this strategy to create more accurate targeting efforts, customize workflows and nurture prospects with a higher buying intent. This streamlined approach improves efficiency while helping your team convert more qualified leads faster.
eCommerce Marketing
Thrive provides eCommerce marketing strategies as part of our online home improvement lead generation. Our team develops your site, creating a seamless buyer experience. We provide you with eCommerce optimizations and marketing strategies to capture the attention of your target customers.
We Don’t Just Grow Your Leads — We Also Convert Them
Gain New Clients While Reducing Your Cost per Acquisition
Not all of your site visitors are ready to make a purchasing decision. Many of them will be in a discovery phase, often comparing your products and services to your competitors. Therefore, your team needs to track important key performance indicators (KPIs) such as the number of leads, conversion rate, cost per lead (CPL), number of sales and cost per conversion (CPC) to determine if your current strategy is working or not.
To boost your chances of converting more leads, you need to work with conversion rate optimization (CRO) experts. Getting leads to your site is only half the battle. You need to nurture them and move them down through your sales funnel. This includes educating your prospects about the best home improvement options, providing consultations and answering their inquiries honestly.
CRO is an essential part of Thrive’s online home improvement lead generation services. This strategy involves helping site visitors find the services they need and positioning your business as the provider to trust. It requires market research to help you understand your target audience better. This approach allows you to customize visitor experiences leading people to a positive buying decision.
The more you refine the customer experience, the more leads you’ll generate, therefore improving your results. The more efficient you are at CRO, the lower your cost per acquisition (CPA) will be.
Contact us today to learn more about effective CRO strategies and our home improvement lead generation services.
Why Choose Thrive As Your Home Improvement
Lead Generation Agency
Partner With an Award-Winning Agency With a Passion for Delivering Unparalleled Results
Thrive Internet Marketing Agency is an award-winning lead generation firm with a passion for growing businesses using the power of the internet. We’re committed to building long-lasting relationships with our clients, working with them to improve their bottom line.
We understand that each business is unique, which is why we focus on creating a custom lead generation strategy that suits your needs and budget.
Here are some more reasons why Thrive should be your choice:
Objective Metrics for Success
We use objective methods to determine the success of our lead generation home improvement campaigns. Our experts use critical key performance indicators (KPIs) to measure the progress of each project. We monitor campaign performance using lead quality, conversion rate, customer acquisition cost, engagement and customer lifetime value as essential KPIs.
Digital Marketing Professionals
When you partner with Thrive, you’re leveraging our industry experience to help you win more customers and increase your sales. We equip you with proven digital marketing tools, strategies and techniques to grow your business. Our team of marketing specialists work as an extension of yours to deliver measurable results and long-term growth.
Reporting Transparency
You’re never in the dark with Thrive. We place a high value on transparency, which is why we update you on the progress of your lead generation campaigns regularly. Our team provides you regular reports and access to campaign data through a dedicated client portal where you can see how your marketing investments are performing.
Expert Consultations
Our lead generation for home improvement specialists are ready to answer any question you may have about the strategies we’re implementing. They can also answer queries about necessary resources and your budget, providing you with the best options available.
Optimal Campaign Management
Thrive provides you with the best lead generation for home improvement strategies so you can focus on growing your business. Our team of experts will handle all the technical aspects of lead generation for you while keeping you abreast of your campaign’s progress.
Extreme Client Focus
At Thrive, we treat each client as a partner taking an extreme client focus. We are committed to your success, which is why we strive for continuous improvement. We take the time to understand your business goals and strive to achieve them with consistent stellar results.
