Cost-Effective, Results-Driven Family Law Lead Generation
Gain Qualified Attorney Leads for a Steady Client Stream
Working long, grueling hours is the norm for many family law attorneys pursuing a career in a large law firm or maintaining a private practice. Still, on top of managing billable time, drafting legal documents, going to court and preparing for trial, lawyers must market their services to people who need them the most – with the goal of gaining new clients.
No new client means no new revenue source. Family law attorney lead generation, is one of the first steps toward growing your client base, but it takes time and effort to really succeed. The good news is, you don’t have to add to the burden of an already-busy schedule.
Neither should you pay an enormous sum for a billboard, radio or television spot. After all, these options are no longer as effective as they used to be. At the same time, today’s technological advances offer a more affordable, efficient and even seamlessly automated alternative.
The process of finding prospects and bringing them closer to conversion has become digital. Meaning that you can now capture leads online through forms, landing pages and calls-to-action (CTAs). Embedded on your website, these assets prove the easiest way for your prospective clients to find you. Adding online lead generation to your arsenal allows you to accomplish your long to-do list while your website, complemented by digital marketing services, works 24/7 to attract, nurture and convert interested individuals into delighted clients.
Thrive Internet Marketing Agency tailors lead generation strategies for family law attorneys. We integrate innovative tactics and solutions to drive potential clients into a funnel, building interest and trust until they become qualified leads. To better understand how the process unfolds, it would help to visualize the humble yet handy funnel.
The Modern Funnel Overview: Generating Family Attorney
Leads Online
Lead generation refers to the process of attracting potential clients, people who have shown interest in your family law practice and services. Gathering leads to your website parallels moving prospects into a funnel. But as you can see, that is only the beginning.
You need to generate greater interest in what you offer and make sure people want it. Then, you must convince them to consider the advantages and benefits they’ll get from choosing you over competitors. These interest and decision phases make up the middle of your funnel – and it requires you to nurture the leads you have worked hard to capture.
Finally, those ready to be converted into paying clients continue toward the bottom of the funnel. The number of leads reaching this portion can be significantly smaller. However, if you have a solid family law lead generation strategy, it will help you filter out the most lucrative leads.
As prospects move through the funnel, a host of digital marketing solutions are also deployed to educate, engage, convince and convert. Reach out to us to learn more about integrating search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, web design and more to amplify your lead generation efforts and achieve optimal results.
Proven Family Law Lead Generation Marketing That Works for You
Integrated Solutions That Boost Conversion Rates and Click-Throughs
Did you know that one in three people searches for an attorney on the web before asking their friends or family for a referral? So, if you’re not establishing a solid digital presence and optimizing your online lead generation funnel, you’re missing out on a third of your market demand.
Let Thrive help you pivot from traditional to modern lead generation marketing. We are a family law lead generation company with a reliable approach to garnering attorney leads, nurturing them and converting them into paying clients. Our internet-based business growth strategies are built on best practices and adhere to regulations set by the industry.
Many law firms and private practices have chosen to partner with Thrive throughout the years. In particular, a divorce and family law attorney sought our help in deploying cost-effective yet high-performing Google Ads campaigns to drive qualified leads. For this client, we immediately integrated a new account architecture, conducted in-depth keyword research, fine-tuned the ad copy and set up conversion tracking to capture attorney leads:
| SISEMORE LAW FIRM | |
| +875% Leads | +376.44% Conversion Rate |
| From the Client: “Our project manager is amazing. He’s knowledgeable and gets amazing results in a competitive market. They’re transparent and honest, providing reports that accurately reflect the PPC strategy effectiveness. Their work has resulted in an increased click rate and conversions. They’re also significantly cheaper than our previous partner.” | |
You don’t have to struggle in positioning your law firm services in front of the right audience. With our attorney lead generation firm, you can boost your visibility and target valuable clients with a high chance of success.
How Our Family Law Lead Generation Company Grows Your Business
Guiding Prospects Through the Process of Becoming Your Clients
Search Engine Optimization (SEO)
Show up in Google’s local pack and organic search results to grow your chances of getting found by potential clients. Further, enhance your on-site SEO efforts, boost your link-building tactics and amplify your local listing activities to broaden your reach. Our family law lead generation agency develops all the optimization strategies necessary to help you achieve your desired results and reach your business growth goals.
Pay Per Click (PPC) Marketing
Create paid advertising campaigns based on the top keywords for attorneys specializing in divorce, child custody, adoption and other areas of family law. Our PPC experts devise a custom keyword bidding strategy for your law firm while crafting landing pages to complement your ad message. We ensure your target audience provides you with contact information through engaging copy, mobile-friendly forms and fast-loading pages.
Content Marketing
Attract more qualified leads through content that addresses your site visitors’ pain points and establishes you as a trusted source of useful and valuable information. With assistance from our family law lead generation company, you can implement content strategies that direct attention to your law office, drive traffic to your site and demonstrate your capabilities to prospects. We produce blog posts, web page copy, whitepapers, email newsletters, press releases, social media posts and more.
Email Marketing
Even today, email campaigns prove to be an inexpensive yet effective means to convert high-intent leads into clients. Through newsletters, updates, promotions and other automated campaigns, you can target specific lead segments – for example, a free consultation reminder to non-clients or a referral activation message to existing ones. Get started by tapping our experienced email marketers to aid you in conceptualizing lead generation ideas and executing your email marketing strategies.
Video Marketing
With over 90 percent of people turning to search engines to answer their legal questions, videos come in handy for explaining more complex family law concepts. Video content also helps you rank better on the search engine results pages (SERPs), bolstering brand awareness, cultivating trust, educating potential clients and ultimately, generating lucrative leads. We handle video production for various purposes that benefit your family law practice, from company overview and customer testimonials to tips and frequently answered questions (FAQs).
Social Media Marketing
Gain more clients by learning how to harness the power of social media, a cost-effective channel for family law attorney lead generation. Our service area specialists leverage the precise targeting feature of platforms like Facebook, Instagram, Twitter, LinkedIn and Pinterest to raise brand awareness, engage your community and bring in new cases. We devise an overarching strategy for multiple platforms and streamline time-consuming social media tasks so that you can focus on your clients and their cases.
Online Reputation Management (ORM)
One-third of people looking for a lawyer start online, and chances are that they conduct reputation research by reading client reviews. Stop taking your digital reputation for granted and driving prospects away, and start being proactive with your brand image and web presence. Our lead generation professionals incorporate ORM strategies, like review response, review generation and responding responsibly to negative feedback.
Marketing Automation
Invest in well-designed automation solutions to save time, reduce errors and scale your business. At Thrive, we automate various aspects of your online marketing strategy to increase effectiveness and efficiency. Our lead generation experts employ a number of services to bring in new business and prospects, including automatic outreach management, automated lead scoring systems and email drip campaigns.
eCommerce Marketing
Apply eCommerce principles to capture the attention of prospective clients and convince them to entrust their cases to you. Thrive offers personalized lead generation family law attorneys can use to facilitate conversions for their law firm or private practice. We help you leverage retargeting to compel people to reconsider your services, email marketing to influence their decisions and content marketing to educate and retain existing clients.
We Don’t Just Grow Your Leads — We Also Convert Them
Full-Service Campaign Management for Sustainable Growth
Not all leads are created equal. Some that land on your website and fill out a form may be at the early stages of their family law attorney research. They may compare your services, pricing and other factors with your competitors.
How do you stand out from your rivals in this competitive space? What will make them eventually choose you over another family law attorney in the area?
Thrive Internet Marketing Agency is your best bet in meeting the demands and conquering the challenges of your market. We complement our lead generation family law services with conversion rate optimization (CRO) strategies to move your leads effectively into the sales funnel.
Our CRO professionals identify issues and remove bottlenecks in your leads’ path to conversion. We make this happen through:
- Checking conversion performance across devices, browsers, etc.
- Researching audience behavior and requirements
- Analyzing top family law attorney websites
- Conducting split tests
- Monitoring and reporting on analytics
Further, our digital marketing experts ensure you’re tapping into the full potential of our solutions to maximize your transition from lead generation to conversion. We influence site visitors to share their contact information, establish trust, develop more interest and convince them you’re the right person to reach out to about their case.
Call us or fill out this form to learn how to take your lead generation efforts to the next level.
Why Choose Thrive As Your Family Law Lead Generation Agency
Find the Right Support for Your Funnel Optimization Efforts
Thrive Internet Marketing Agency specializes in family law attorney lead generation. We run industry-specific campaigns to move site visitors into your sales funnel, expanding your stream of clients and portfolio of cases.
Our strategic solutions save a lot of diligent child custody, divorce and general family law attorneys from getting overwhelmed, enabling them to deploy focused lead generation with their resources.
Beyond our tried-and-tested processes, we help lawyers scale by staying true to our core:
Industry Expertise
Our family law lead generation agency is backed by decades of combined experience in digital marketing. We have a diverse talent pool that provides insider insights and out-of-the-box thinking across interest areas, from SEO and social media marketing to email campaign automation and online reputation management. Tailored to the requirements of your practice, we design services that drive high-intent site visitors toward conversion.
Strategic Consultations
We see to it that your first consultation with us – which is totally free of charge – is useful in plotting your next steps. Our goal is to understand your situation and business, establish a baseline and evaluate available strategies to launch or sustain your growth. You can also count on us to consistently meeting with your team to update you on your marketing progress once you have made us your online marketing partner.
Dedicated Professionals
At Thrive, we have lead generation family law specialists who are 100% committed to aligning you with the right set of clients. Our job does not end after we have sent leads your way; instead, it continues until your prospects are qualified and complete the conversion process. In our marketing campaigns we closely consider the relevance of your service to your prospects pool to ensure a win-win situation for everyone.
Client-Oriented Approach
Signing up for Thrive’s online marketing services affords you space where your needs come first. Our team of experts delivers value to your family law practice by marketing your services, attracting high-intent leads and turning them into loyal clients. You can entrust the entire process to us while focusing on case preps, litigation, settlements and other related proceedings.
End-to-End Management
Save time, energy and other resources when you enlist our family law lead generation company as your business growth partner. We provide full management and monitoring services, from strategy creation and campaign implementation to performance assessment and progress reporting. This setup creates more opportunities for you to delight existing clients, the kind of result that fuels our drive to win you new cases.
Measurable Success
Last but not least, our services include monthly tracking of multiple key performance indicators (KPIs). Your account manager creates reports that reflect the progress and impact we’re making to grow your client base. We leverage advanced data and analytics tools, extract information on metrics that matter to your practice and employ insights when refining your strategy to achieve desired results.
