Syncing your online store with Google’s Search and Discover surfaces is now simpler and easier. The search giant has partnered with WooCommerce to help the latter’s 4.4 million online merchants ...
A Complete Guide to WooCommerce SEO (and the Google Integration Update)
How To Safeguard Your SEO Efforts Against Zero Click Searches
Google has underscored the centrality of the user experience (UX) in how its search engine, Google Search, operates. Like any good product, Search wants you to find the information you're looking for ...
10 Rules You Should Know About UX Writing
Imagine if the user of a ridesharing app accidentally swapped their pick-up and drop-off destinations. Or if your website visitor can’t figure out how to schedule an appointment with you. User ...
Why My Pages Aren’t Ranking Like They Used To (And How To Fix It)
Have you noticed a sudden or steady drop in your search engine keyword rankings for certain pages? Stop focusing on the question “Why is my website not ranking on Google?” and instead start searching ...
Franchise Marketing Statistics You Should Know in 2021
Running a franchise business puts you in a unique position when it comes to promoting your business online. In franchise marketing, for example, the franchisee must align their strategies with ...
The Best Online Marketing Channels To Promote Your Brand in 2021
Strengthening your business’s online presence is necessary to attract, convert and retain customers. But there isn’t a single formula that guarantees digital marketing success. Instead, you need to ...
What Are Google Web Stories and How To Optimize for Them
Stories are the latest video marketing trend. Described as snackable tap-through mobile video content, stories were first introduced on the social media platform Snapchat in 2017. Since then, the ...
SEO Statistics You Should Know in 2021
Organic search has the potential to capture more than 40 percent of your gross revenue. This was a statistic released by BrightEdge in 2014 – and yet it is still one of the frequently-cited stats that ...
Why Outsource Marketing Is the Right Choice to Grow Your Business
Are you struggling with the decision of whether or not to outsource sales and marketing? As a business owner, it’s natural to be concerned about issues of cost and profitability. But when you put ...