Since its founding in 2003, Tesla has grown from an ambitious start-up into the world's most valuable car company. Despite not being a pioneer in the electric vehicle niche, Tesla managed to transform ...
Radical Digital Marketing Lessons From Tesla and Elon Musk
How Will Continuous Scrolling on Search Impact Impressions and CTR on Desktop?
In October 2021, Google made a tiny change to its search engine results page (SERP). Continuous scrolling on English searches became a key feature on mobile devices. But within the search engine ...
What Is Lifecycle Marketing and Why Is It Important?
Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become ...
What Is Market Segmentation and How To Use It Best
Companies gain a competitive edge when their brand messaging resonates with the audience. A large market share, especially across more than one customer profile, means higher revenue. But not all ...
Your Ultimate Shopify SEO Checklist for Better Search Performance
Search engine optimization (SEO) is the most affordable eCommerce marketing strategy you can use to generate more leads and drive more sales for your Shopify store. So if you’re looking to improve ...
Google’s New ‘Helpful Content Update’ Could Be One of Most Significant SEO Changes in a Decade: What To Know
Google has just released an update, possibly the most significant one since Panda in 2011, that could be a complete game-changer for content marketing and search engine optimization (SEO). Google ...
Your Complete Guide to Anchor Text Optimization
Anchor text is one of the least understood components of search engine optimization (SEO) and SEO content writing. Far too often, writers place links over some words without much thought. And this ...
What Is Broken Link Building and Is It a Viable SEO Strategy?
Broken link building (BLB) is a backlink strategy that has been around for a while but is a lesser-leveraged approach. BLB begins by finding broken hyperlinks on someone else's website and then ...
How To Be a Featured Retailer on Google Search’s New ‘Shops’ Section
In the first week of January 2022, Google added a new Shops section to the search results, albeit without announcements. However, the company’s representatives confirmed that it was a new mobile ...