Artificial intelligence (AI) is redefining online search. With the advent of AI-powered search assistants like ChatGPT, Bard and Siri, our methods of finding and consuming online information have ...
What Is Answer Engine Optimization, and Should Your Business Focus More on AEO or SEO?
PPC vs. Organic SEO: When Should I Be Paying for PPC Ads?
It's like the age-old question: If a tree falls in the forest and no one hears it, does it make a sound? Similarly, if you have an amazing product or service, but no one knows about it, does your ...
36 Black Friday Statistics You Never Knew: No. 11 Might Shock You
The holidays are drawing near. For shoppers, retailers and even marketers alike, that means one thing — Black Friday – America’s busiest and most anticipated shopping holiday of the year following ...
What Is Conscious Marketing and Why It Is Important
Consumers are becoming increasingly aware of the ethical and environmental impact of their purchases, making conscious marketing a necessary tool for businesses. According to a Nielsen survey of ...
Common Conversion Rate Challenges and How To Overcome Them
Conversion is crucial to any company’s brand growth and performance. Your conversion rate is a critical key performance indicator (KPI) in digital marketing, used to measure the effectiveness of your ...
Local Marketing in 2024: Everything You Need To Know
Everyone wants to go global and reach customers beyond their borders. But there is still great value in promoting locally. In fact, working with a local search engine optimization (SEO) marketing ...
How To Find the Perfect Balance Between SEO and UX
When done correctly, search engine optimization (SEO) can boost your rankings on the world’s biggest search engine – Google – and drive more users to your website. However, that’s only half the battle ...
Google Says Links No Longer a Top 3 Ranking Factor: Should We Believe This?
Remember the days when marketers scrambled to gather as many backlinks as possible because each one was a golden ticket to the top of search results? Those days may now be gone, especially when Google ...
What Is Google Gemini and When You Could See It Released?
Google’s stakes in the artificial intelligence (AI) space just got higher with the imminent release of Gemini, its most advanced large language model (LLM) yet. With Gemini, the search titan hopes to ...