Multiple algorithm updates over the years have turned Google into a semantic search engine that strives to understand search intent to provide more relevant results. With this, the days of keyword ...
What Is Semantic Search and Why Does It Matter for SEO?
How To Control Your Presence on Google SERPs
Securing one of the top spots on search engine results pages (SERPs) is crucial for your business. According to Advanced Web Rankings, 67 percent of all clicks on SERPs go to the top five listings. ...
Everything You Need To Know About Google’s Advanced eCommerce SEO Guide
Ranking for relevant keywords is crucial for business growth. Securing that top spot puts your store in front of a wider, high-intent audience and enables you to generate more sales. However, ...
Google Page Experience Is Now on Desktop: Everything You Need To Know
As of March 3, the Google page experience update for desktop web pages and desktop search is complete. The update began on February 22 and concluded nine days later. According to the company, the ...
What You Need To Know About Google’s New Video Structured Data – Clip and SeekToAction
Whether you have an existing video marketing strategy or are exploring this space, you should pay close attention to the Google structured data for videos. Through structured data or information ...
What Is Google’s New “About This Result” and How It Affects Your Website
In February 2021, Google rolled out the "About This Result" panel on the search engine results page (SERP), allowing users to vet their sources of information in this space. After several months, the ...
How To Plan, Measure and Achieve the Right Marketing Goals
Picture this: A business jumps into the digital marketing arena with no clearly defined goal. Further down the line, it sets a goal, but its marketing campaigns aren't getting any results. Now, the ...
How Indented SERP Results Could Impact Your SEO Strategy
A recent Google rollout affecting organic search results has set the search engine optimization (SEO) community abuzz. Called the indented search results, this change now applies to an estimated 40 ...
Enterprise SEO Tips: How To Increase Your Franchise Leads
Generating more leads for your franchise or multi-location business has become one of the most anticipated benefits of search engine optimization (SEO). These are no random franchise leads either, but ...