Optimizing Google Ads with automated bidding on targeted keywords is an incredibly effective strategy for small to medium-sized businesses. Getting a good return on investment for the keywords you ...
5 Ways To Improve ROI From Google Ads
Are You Split Testing Your Google Ads?
Does our marketing work? Are our advertising efforts and budget being put to good use? Can we scientifically measure advertising success? These are questions those of us in management positions ...
How To Use Google Ads Callout Extensions
The Google Ads callout extensions make it possible to integrate additional text with your existing PPC search ads. This makes it easy to provide potential customers with detailed information about ...
Googles Ads Exact Match Update
Why Is The Exact Match Update a Big Deal? Exact match has been a good friend to Google Ads users for quite some time. The recent announcement in June in regards to the update we received from ...
This Week in Digital Marketing: Google AdWords Changes Name
Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
4 Local PPC Management Strategies that Boost Local Traffic
Google Ads isn’t just for online, eCommerce companies anymore! Local businesses can see an increase in online and foot traffic by using Google Ads to get found in the right place at the exact right ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
New 2018 Internet Trends Report Released: What You Should Know
Every year, Mary Meeker (a well-known venture capitalist in the internet world) releases a report with a whole slew of insights into how we use the world wide web. If you're really interested in the ...
5 Ways to Improve Your Google Ads Quality Score
In a successful Google Ads campaign, quality score is crucial. Unfortunately, many marketers don’t fully understand the concept of a Quality Score or how to improve theirs. While a Quality Score ...