Google Ads isn’t just for online, eCommerce companies anymore! Local businesses can see an increase in online and foot traffic by using Google Ads to get found in the right place at the exact right ...
4 Local PPC Management Strategies that Boost Local Traffic
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
New 2018 Internet Trends Report Released: What You Should Know
Every year, Mary Meeker (a well-known venture capitalist in the internet world) releases a report with a whole slew of insights into how we use the world wide web. If you're really interested in the ...
5 Ways to Improve Your Google Ads Quality Score
In a successful Google Ads campaign, quality score is crucial. Unfortunately, many marketers don’t fully understand the concept of a Quality Score or how to improve theirs. While a Quality Score ...
4 PPC Landing Page Best Practices for Lead Generation
Having a strong Google Ads account is only half the battle when it comes to paid search marketing. Your landing page experience needs to be just as strong! A bad user experience on a landing ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
This is How to Decide Between SEO vs. PPC
One of the questions often asked by people wanting to invest in digital marketing is this: Which is better for my website, PPC or SEO? That's a pretty great question, and an important one to think ...
What should I be doing in my Google Ads account on a daily basis?
Managing a Google Ads account on a daily basis can become clouded. As advertisers, how can we make the best use of our time? Whether you have inherited a pre-existing campaign or are building a ...
Why does click-through rate (CTR) matter, and how do I improve it?
CTR (Clickthrough Rate) by Definition CTR is a ratio showing how often people who see your ad end up clicking it. Click-through rate (CTR) can be used to gauge how well your keywords and ads are ...