Google has officially released their algorithm update that targets mobile speed. They're calling it the "Speed Update", and its purpose is to demote sites that are too slow on mobile. Here's their ...
This Week in Digital Marketing: Google’s Mobile Speed Algorithm Update Released
This Week in Digital Marketing: Google AdWords Changes Name
Google always seems to be tweaking something, don't they? Whether it's their search algorithm, the way the SERP pages look, new kinds of ads, ad extensions, etc., they're just always on the ...
AMP: What Is It and Why Is It Important?
Have you ever tried to pull up a website on your phone and it takes forever? Does it frustrate you? Do you leave the page because you run out of patience? via GIPHY When a website owner ...
Google Ads Bidding Best Practices: New Tactics Learned at Google Headquarters
It is important to periodically evaluate your Google Ads bidding strategies to make sure you are maximizing your budget, minimizing wasted spend, and capturing the most conversions possible. By not ...
How CTR Affects Organic Rankings
There has always been this SEO rumor for a few years now that that click-through rate (CTR) affects your site rankings. While Google denies that CTR affects rankings, Bing has confirmed this quite ...
How to Set up Advertising Budget Rules in Google Ads
In my opinion, PPC marketing should be the most beloved tool in any marketer's toolkit. Unlike traditional forms of marketing, where you purchase ad space for a limited amount of time and ...
Why don’t SEO companies like Thrive guarantee results?
One of the questions we're asked on a regular basis from companies that are considering hiring Thrive for SEO services is: "Why don't you guarantee results?" That's a great question. If you're ...
Google Really Wants You to Fix Your Mobile Site
Google just keeps doling out the hints about just how big mobile is becoming, and if you have a website, you best listen up. We've heard a lot lately about Google's plan for a mobile-first index, ...
What is SEO? Taking the mystery out of SEO
When you're busy running a business, you probably don't have a whole lot of time to ponder the inner workings of SEO. You just know that it's some magical formula for getting your website to rank ...