Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the ...
Franchise Marketing 101: The Challenges of Scaling SEO
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
How To Do CRO Without Damaging SEO
An effective digital marketing strategy often uses different practices. While not all websites use the same solutions, some of these practices are effective techniques. For instance, search engine ...
How To Prepare Your eCommerce Business for the Holiday Shopping Rush
The fourth quarter of the year is when many eCommerce businesses rake in their highest profits. But unfortunately, some brands think that this peak in sales growth during the holiday season is ...
What Is Lifecycle Marketing and Why Is It Important?
Brand awareness used to be the primary goal of marketing. It was about getting people to walk in the door and start a relationship with the brand or company. Now that consumers have become ...
Top 9 Testing Tools for Landing Pages That Boost Conversion Rates
Landing pages are often created for marketing or advertising campaigns and have a single objective. They can be created with the end goal of boosting conversions, capturing high-quality leads or ...
What Is a Lead Magnet and How It Increases Conversions
A lead magnet is a free digital asset or service that you can offer to your prospects in exchange for their contact details. It’s used specifically for lead generation; it can help you generate more ...