It’s undeniable that effective direct communication with Amazon shoppers is crucial for any seller’s success. Amazon is currently rolling out its platform’s email marketing capabilities that you ...
How To Use Amazon’s New Email Marketing Capabilities to Your Advantage
Google Releases April 2023 Reviews Update Focusing Heavily on Experience: What You Need To Know
Google has released yet another update to its algorithm, this time focusing on the experience signals within reviews. The April 2023 Google Reviews Update is just one of many updates in Google's ...
Retention Marketing and the Art of Keeping Existing Customers Coming Back
Customer acquisition and retention are two crucial components of any successful business strategy. Here’s why: • Customer acquisition draws new customers to your business; more customers means more ...
Why Your Business Needs a CRO Audit and How It Shapes Your Content
The average landing page conversion rate is a meager 2.35%, meaning most website visitors are leaving without taking action (Wordstream). With conversion rate optimization (CRO) audits, you can ...
SEO Metrics To Track To Improve Your Digital Marketing Campaigns
In today's digital age, search engine optimization (SEO) is no longer optional. It's a must for any business that wants to supercharge its online presence. The challenge is there's no one way to do ...
If Google Wasn’t Worried Before, It Should Be Now: Multimodal OpenAI GPT-4 Has Been Released
OpenAI is yet again making headlines with the GPT 4 release date; just four months in wowing the tech sector with conversational AI, ChatGPT. The next-generation GPT-4 AI tech was unveiled in a blog ...
Franchise Marketing 101: The Challenges of Scaling SEO
Assume, for instance, that franchisors are only a single entity. In this case, their search engine optimization (SEO) and franchise marketing system would be the same as most other businesses. But the ...
What Is Hyperlocal Marketing and How To Get It Right
Most local businesses advertise city-wide, but some marketers argue it isn't entirely local enough. Per Google, "near me" searches grew by 200 percent between 2016 and 2019. With consumers relying ...
How To Do CRO Without Damaging SEO
An effective digital marketing strategy often uses different practices. While not all websites use the same solutions, some of these practices are effective techniques. For instance, search engine ...