Google has updated its E-A-T concept to E-E-A-T, adding an extra ‘E’ for experience. The addition prioritizes personal knowledge and real-life experience in evaluating website quality. More ...
What Is E-E-A-T and How Does It Impact SEO?
WordPress Unveils OpenAI-Powered Content Generator With Free Access
Generative artificial intelligence (AI) is becoming increasingly popular as a tool for content creation, with its ability to produce content from scratch. Now, WordPress (WP) users can harness the ...
Google Releases April 2023 Reviews Update Focusing Heavily on Experience: What You Need To Know
Google has released yet another update to its algorithm, this time focusing on the experience signals within reviews. The April 2023 Google Reviews Update is just one of many updates in Google's ...
Google Weighs In How To Write Meta Descriptions That Are More Effective
Writing the best meta descriptions for your web pages provides a better user experience for your site visitors. It improves your website's performance by increasing click-through rates (CTR), ...
The Best Ways To Humanize Your B2B Marketing
Business-to-business or B2B marketing has long been thought to require a more serious approach than the business-to-consumer or B2C model. You are trying to convey the highest form of credibility and ...
What Is Keyword Clustering and How Can It Impact Your SEO Content Strategy?
We all know that Google is getting smarter every day, but many businesses are still stuck in the past when it comes to search engine optimization (SEO). For years, website owners have been ...
Digital Marketing Mistakes To Avoid in 2023 (and What To Do Instead)
Before any feat, there is a right and wrong path to take. The same goes before you experience true digital marketing success. Worthwhile as it is, it doesn't mean you should approach digital marketing ...
Google Incorporates Generative AI Into Its Search Engine
It has been 25 years since Google launched its search engine, revolutionizing how people access information on the web. Throughout that time, Google has continually developed new ways to improve its ...
A Rare Sign of Weakness for Google: Search King Admits Defeat to Open Source AI in Leaked Internal Memo
Google, widely renowned for its search engine dominance, has been forced to confront an unexpected reality: its position in the artificial intelligence or AI arms race is no longer solid. In a leaked ...