Thrive Services Used
Paid Media
Advertising (Amazon)
Pay-Per-Click (PPC)
Advertising
Paid Social Media
Advertising
Project Overview
A specialty hardwood manufacturer faced mounting challenges in scaling its digital revenue. While demand for its precision-milled products remained strong, inefficiencies in paid advertising were limiting profitable growth, particularly within its Amazon marketplace efforts.
The brand initially partnered with Thrive Internet Marketing Agency to improve its Amazon advertising efficiency and achieve a minimum return on ad spend (ROAS) of 3. After conducting a comprehensive account and performance audit, Thrive developed a broader strategy designed to strengthen the brand’s Amazon channel profitability while unlocking additional growth through direct-to-consumer (D2C) website sales.
Thrive addressed these challenges by rebuilding the client’s paid media strategy across platforms, expanding investment into Meta and Google Ads and aligning optimization efforts under a unified full-funnel framework. The shift delivered measurable impact, most notably driving a 727% increase in website sessions and elevating Amazon ROAS to a peak of 6.92, well above the client’s profitability benchmark.
The Results
+727%
Website Sessions
+331%
Website Revenue Growth
+449%
Non-Amazon Paid Orders
+6.92
Return on Ad Spend (ROAS)
Beyond the primary growth indicators, the client’s partnership with Thrive delivered strong efficiency gains and downstream conversion improvements across paid media channels.
Amazon Advertising
- Advertising Cost of Sales (ACoS): 14%–20%
- Checkout Initiations: 649
- Purchases: 679 (+559%)
Meta Advertising
- Impressions: 4,493,108
- Clicks: 68,307
- Click-Through Rate (CTR): 1.52%
- Cost Per Click (CPC): $0.11
- Adds-to-Cart: 1,928
- Checkout Initiations: 985
- Page Engagements: 88,217
Google Advertising
- Impressions: 41,299,934
- Clicks: 25,940
- Click-Through Rate (CTR): 1.65%
- Cost Per Click (CPC): $0.16
- Add-to-Carts: 4,029.78
Shopify (Meta & Google)
- Units Ordered: 729 (+502%)
- Revenue: $48,126.23 (+561%)
- New Customers: 548 (+483%)
The Execution
Thrive began working with the client to address declining eCommerce performance, with an initial focus on Amazon advertising. The brand serves makers, creators and small-business artisans and was seeking to restore profitability after sustained underperformance in the marketplace.
Strategic Assessment
Thrive conducted a comprehensive audit of profitability across Amazon and the website. The analysis revealed that performance challenges extended beyond campaign execution, driven by over-reliance on Amazon and limited testing. Based on these findings, Thrive recommended a shift to a full-funnel, multi-channel acquisition strategy.
Amazon Advertising Restructuring
Amazon advertising served as the foundation of the engagement. Thrive rebuilt campaign structures to prioritize purchase volume and efficiency, refining keyword targeting, reallocating budgets toward top-performing products and launching new Sponsored Product and Sponsored Brand campaigns to improve returns.
Expansion Into Paid Social and PPC
Following improvements on Amazon, Thrive expanded into paid social and search to support broader revenue growth. Meta campaigns were launched to drive demand generation and retargeting. Additionally, Google Search and Shopping campaigns were introduced to capture high-intent traffic and drive incremental sales across both Amazon and the website.
Cross-Channel Optimization and Scaling
Performance was evaluated holistically across all platforms, allowing budgets to be aligned with the highest-return opportunities. Learnings from each channel were applied across the broader media strategy, which supported ongoing optimization and reduced dependence on any single platform.
The Next Steps
Thrive will continue working with the client to support sustainable growth through strategic budget and performance planning. The next phase will focus on aligning media spend with seasonal demand patterns, profitability targets and broader revenue goals.
