Thrive Services Used
Project Overview
A growing dermatology group with more than 30 locations across New Jersey and Pennsylvania had built a strong in-person footprint, but its digital presence had not kept pace. Without an established advertising strategy or meaningful online brand visibility, the practice needed a way to attract more patient inquiries.
Thrive Internet Marketing Agency partnered with the practice to build a structured PPC strategy centered on visibility, conversion tracking and measurable lead growth. With a strong focus on patient acquisition, Thrive launched targeted Google Ads campaigns to capture demand across the practice’s core service lines and support interest in cosmetic offerings.
As the campaigns gained traction over a 7 month period, Thrive helped the client drive 3,700 total conversions, generate more than 16,000 ad clicks and produce more than 1,100 phone calls, giving the practice a stronger pipeline of patient inquiries across its locations.
The Results
+3,700
Total Conversions
+27%
Conversion Rate
700+
Monthly Leads
+1,100
Phone Calls
Thrive’s paid media strategy helped the client establish a strong digital advertising presence from the ground up, producing steady lead volume while keeping cost efficiency front and center.
The partnership generated further performance improvements, including:
- Click-Through Rate (CTR): 4.8%
- Contact Form Submissions: 980
- Impressions: 338,281
- Cost per Conversion: $10.91 — reflecting efficient ad spend and a cost-effective strategy for driving valuable leads.
The Execution
The practice came in without a defined advertising system, so Thrive’s role was to create a structured PPC plan that could deliver measurable lead growth while respecting the regulatory realities of the medical space. That strategy took shape through a series of targeted actions, each designed to improve visibility and lead quality.
Conversion Tracking and Campaign Foundation
Before scaling paid media efforts, Thrive established proper conversion tracking on the website. This step was critical because the client had external tracking tools connected to the site, which added complexity to accurately measuring results. By improving visibility into tracking early, Thrive created a more reliable foundation for optimization and reporting.
Primary Service Campaigns
Thrive launched a primary Google Ads campaign focused on the practice’s core dermatology services. To keep targeting organized and relevant, the campaign was divided into four ad groups: general dermatology, skin exams, pediatric dermatology and insurance accepted. This structure made it easier to align ad messaging with patient intent and direct budget toward the services most likely to produce valuable leads.
Secondary Cosmetic Campaign
A separate campaign was created for cosmetic dermatology services with a smaller budget. This allowed the client to promote elective procedures without pulling too much spend away from the main service categories. The approach gave the practice broader market coverage while preserving focus on its top lead-driving priorities.
Performance-Driven Optimization
Healthcare advertising involves compliance considerations and intense competition, so ongoing optimization played a central role in the campaign’s success.
Thrive used conversion tracking to measure performance more accurately and maintained focus on the services most important to the client’s lead generation goals. This approach helped drive immediate conversions through phone calls and form submissions while contributing to overall business growth.
