Thrive Services Used
Project Overview
A vacation rental business in Hawaii came to Thrive Internet Marketing Agency to improve booking performance across its Big Island properties. With listings in several resort communities, the company needed a more effective PPC strategy to increase visibility for each location and reach travelers searching for specific types of accommodation.
To support those goals, Thrive built a PPC strategy tailored to each location. The team developed separate campaigns with customized messaging and creative assets, enabling the brand to promote each property more effectively and connect with travelers.
That approach led to meaningful performance gains. The campaign produced an 84% increase in clicks, a 40% increase in interactions and a 50% increase in phone calls, while continued optimization helped improve conversion volume within budget.
The Results
+20,030
Clicks
+89,932
Interactions
+50%
Phone Calls
+24%
Return on Ad Spend (ROAS)
Thrive’s targeted PPC strategy generated the following results for the client:
PPC Advertising
- Clicks: 20,030 (+84%)
- Interactions: 89,932 (+40%)
- Phone Calls: 205 (+50%)
- ROAS: 24%
Additional Performance Highlights
- Impressions: 651K
- Click-Through Rate: 3.08%
- Conversions: 278.20
- Cost per Conversion: $191
- Ad Spend: $53.1K
The Execution
The client’s main goal was to generate more bookings for its Hawaii vacation rentals. With resorts located in four different areas of the island, the brand needed stronger ad visibility and more compelling messaging tailored to each destination.
Thrive developed a PPC strategy centered on location-based campaign segmentation. Instead of relying on a one-size-fits-all approach, the team created separate Performance Max campaigns for each property location, allowing for more relevant targeting, messaging and creative alignment.
Location-Specific PPC Campaigns
Thrive launched individual Performance Max campaigns for each featured resort area, including Halii Kai, Mauna Lani, Kolea and Ainamalu. This allowed each campaign to highlight unique property features and better match prospective guests’ search intent.
Custom Ad Creative and Assets
To improve engagement, Thrive developed distinct ad copy, image assets and video assets for each location. This made the ads more visually compelling and helped differentiate the rental offerings across the island.
Conversion Tracking and Performance Visibility
The team implemented tracking for purchase and phone call events using Google Tag Manager (GTM), providing the campaign with clearer attribution and more reliable performance data. This helped guide optimization decisions and measure booking-focused outcomes more effectively.
Google Business Profile Integration
Each location was also linked to its Google Business Profile, making it easier for users to view reviews and get directions in Google Maps. This added a layer of trust and convenience for potential guests during the decision-making process.
Key Wins
One of the earliest wins in the campaign was improved conversion volume within the same budget. By smarter budget pacing, Thrive increased conversions without requiring inefficient spending increases. Another major success was the account’s ability to maintain good performance during low seasonality. In a market where demand can fluctuate, sustaining results through slower periods helped create more stability for the client’s booking goals.
The Next Steps
The next phase of the strategy is focused on continuing to increase conversions and website traffic. With a strong paid media foundation already in place, Thrive will keep refining campaign performance to drive more qualified visits and support ongoing booking growth.
