How much attention are you giving the anchor text in your online content? This small but significant element is often over-optimized or regarded as an afterthought, either of which weakens its impact ...
How to Optimize Anchor Text and Why It Matters
Major 2020 Digital Marketing Updates That Impact Your Future Strategy
The big shift to digital defined the past year for many business owners and marketers. Of course, we can argue we were headed in that direction anyway. But the COVID-19 crisis drove the majority of ...
Pros and Cons of Social Media in 2021
Most entrepreneurs and marketers have found social media marketing to be an effective solution for promoting their products or services. Some have driven visitors to their eCommerce site through ...
Why You Should Avoid Duplicate Content on Your Website
A common myth about duplicate content is that it results in a Google penalty. As the search giant states in the Google Search Central guidelines: it doesn’t. Google acknowledges that most cases of ...
How to Optimize a Press Release to Boost Your SEO
As companies continue to embrace search engine optimization (SEO), they can add press releases to their arsenal of long-term tactics that amplify online visibility. Public relations or PR SEO ...
Should You Be Using Snapchat in Your Marketing Strategy?
Brand advertisers ramped up their spending on Snapchat in the third quarter of 2020, bolstering parent company Snap Inc.’s revenue. The performance beat early Covid-19 media reports and analyst ...
How to Build a Sales Funnel That Converts More
To nurture prospects successfully, you must meet their needs at every stage of the buying process. It's also vital to keep track of your website visitors and know at which touchpoint you're losing ...